The Episcopal Church recently published a new communication and style guide. It offers a lot more than most style guides, which, to be honest, appeal more to grammar nerds than to anyone else.
Along with nicely comprehensive writing style guidelines, this new release includes “must haves” for church websites, social media best practices, tips for bloggers, and email etiquette. There are also guidelines for dealing with the media and submissions to Episcopal News Service.
If you’re a church communicator, or communication figures largely in your role, this is a good addition to your reference shelf. It’s a helpful tool to have when you are auditing or planning your communications program, offering good insight into major communication areas and how they can be most effective:
While all of the above is great information, I especially hope church communicators will take note of the General Principles for Communications. These six principles reflect how communication has changed in recent years and how we need to respond to those changes. We have to be sharing our stories and enabling viral evangelism. And most importantly, we can’t be afraid to try something new.
So, while it’s not intended to be a communications manual, the new style guide comes pretty close. It should be a very useful tool for church communicators and leaders looking to take their communications strategy to the next level.
Ann Turner is the communications officer for the Diocese of Southern Virginia.